Pop Cultures
When something is fermenting, you could say it’s “alive,” in reference to the bacteria and yeast working to break down the organic compounds. It’s fitting then that the first brand I ever brought to life was a brand of fermentation kits.
We needed a name that would be approachable and fun. A “starter culture” is a colony of yeast or bacteria that is used to kick off fermentation. We landed on Pop Cultures.
Discover • Create • Share • Enjoy
Pop Cultures Fermentation Kits make it easy to experience the joy and satisfaction of making and sharing homemade creations. The original lineup included 14 kits for making pickles, hot sauce, kombucha and more.
I was in charge of working with external teams to create the brand identity, source the products, and design the packaging, as well as craft the technical instructions, and produce easy to follow video demonstrations. The initial release sold out at the original launch in October 2021 on MoreBeer.com, and the kits are now sold DTC and in stores across the country.
